Sales and Marketing

More talent. Same creative control

Flexible, AI-matched marketing specialists who plug into your strategy not a black-box agency that runs it for you.

Veteran-owned
Delivery in Colombia, Mexico, the Philippines and India
21 days average to hire
SOC 2 Type II audited

Where revenue teams run short-staffed

Revenue teams rarely lack ideas. They lack hands for the steady work behind them: building prospect lists, collecting and organizing data on new prospects, following up on every lead, publishing content, keeping the website current, and reporting on what worked. Each task is small, and together they pull sales and marketing leaders away from strategy and closing.

Real situation
“Connext’s services in providing our business with a talented employee were unmatched. We have worked with four different outsourcing companies and no one can perform to the level of Connext.”
Senior Business Strategist, Transportation Company
Tell us which revenue roles you need

Quick answer

Sales and marketing outsourcing is the use of dedicated outside professionals for sales development, lead generation, campaigns, content, design and analytics work, while the company keeps strategy, brand, pricing and closing. Connext recruits, employs and co-manages SDRs, BDRs, marketers and creatives in Colombia, Mexico, the Philippines and India; they work in the client's CRM and marketing stack.

The work keeps growing. The team doesn't.

U.S. employers posted over 376,000 marketing and creative roles in 2025 alone. Yet 52% of marketing leaders say skills shortages have already delayed projects and 40% say some got cancelled entirely. The gap isn't ambition. It's capacity.

Where Our Talent Plugs In

Performance Marketing

eCommerce Marketing

Website Development

Graphic Design

Marketing Analytics

Connext can build embedded offshore marketing support across most of the functions a lean in-house team struggles to staff — think of it as extending your team rather than outsourcing a project.

Sales: the roles Connext staffs

Titles vary by company, so Connext recruits to the duties in your job description.

Sales development representatives (SDRs)

Research and qualify leads and set meetings for your closers, using your CRM and outreach tools.

Business development representatives (BDRs)

Prospect into target accounts and open new conversations by phone, email and LinkedIn.

Appointment setters

Reach prospects by phone, LinkedIn and email and book meetings that count toward your targets.

Inside sales specialists

Handle inbound and outbound conversations and upsell work in your sales stack.

Lead generation and qualification specialists

Find leads through digital market research, reach out through calls, LinkedIn, email campaigns and direct messaging, and identify which are qualified.

Customer acquisition specialists

Qualify leads to help your sales team meet lead targets, and manage the CRM.

Telemarketing staff

Handle inbound and outbound calls for lead generation and market research.

CRM and sales operations assistants

Keep leads and customer records current in the CRM.

Sales team leaders

Oversee quality, coaching and reporting for the team.

What the client owns and what the team runs

Your revenue leaders own
The ideal customer profile
Messaging and offers
Pricing
Closing and contracts
The Connext team runs
Research and outreach
Qualification
Meeting setting
CRM upkeep
Both work against shared KPIs such as meetings set and meetings attended.
Fondo suave azul y naranja

Execution talent, not an outsourced black box

You keep control

Our specialists work inside your strategy and brand guidelines, not around them.

Fast deployment

Fill specialized roles in 21 days on average, not months.

Built-in compliance

Employer-of-record structure keeps every hire legally sound.

Retention you trust

98% client retention means teams that stay, not constant re-hiring.

Two examples, and what each measures

California debt relief services provider

$3M
in converted sales in 2024

$2.3 million in Q1 2025. The offshore outbound team grew from 1 to 4 specialists, including a team leader.

Source: Debt relief case study, November 2025.

Hawaii-based health insurer

$200K
in direct revenue

$100K in influenced deals, a 21% meeting-set rate and an 80% meeting attendance rate, delivered by a Connext SDR team.

Source: Hawaii health insurer case study, November 2025.
Each result is one client’s. Yours will depend on your market, offer and process.
See how an offshore sales team would be built for you

How sales and marketing teams work together

Marketing builds attention and sales converts it, and the handoff is where leads are lost. A Connext marketing specialist and a Connext SDR can work in the same CRM, against the same reporting, so a lead is researched, followed up and reported on the same way every time. Your revenue leaders decide the targets and the definitions; the team works to them.

What Connext does for you

We recruit sales and marketing professionals against your sales stack, CRM and KPIs, and train them on your process.

We employ in-country through an employer-of-record structure: payroll, benefits and local compliance.

They work inside your systems: your CRM, outreach tools, marketing platforms and reporting.

Co-management through country-specific managers handles attendance, quality and coaching, and Connext runs quality audits, evaluations and feedback loops.

What stays with your organization

Strategy, brand voice and approvals, the ideal customer profile and target accounts, offers and pricing, closing and contracts, and the compliance of outbound calling and email campaigns.

You also approve every hire and set every system role.

CLIENT STORIES

Don't take our word for it.

Hear from the companies that made the switch and never looked back.

Company Client

Company Client

Company Client

Company Client

Company Client

Company Client

Neil Tagawa

CEO, RedHammer LLC

Ernest Sutton, CPA

Vice President, RediCarpet

COO

Fintech Company

VP of Strategy & Corporate Development

Software Company

Jamie Wiseman

Principal, Real Estate Development Firm

Senior Business Strategist

Transportation Company

Chief Operating Officer

Construction Company

SVP Operations

Software Company

Practice Manager

Services (non-Government)

Chief Executive Officer

Media Company

Managing Director

Investment Firm

Alison Inafuku

Accounting Manager, Tony Hawaii Automotive Group

Strategy matters too

Strategy, brand voice and approvals stay with your team. Connext supplies the specialists who do the work in your CRM, against your reporting, to the targets your revenue leaders set.

Read the guide →

How Connext recruits

Six steps, and four of them happen before a client sees anyone.

1

Job description calibration

Connext and the client align on the role before the search starts.

2

AI-enabled candidate screening

Applicants are screened with AI-enabled tools.

3

Candidate assessments

Candidates complete assessments.

4

Connext operations manager interview

A Connext Operations Manager interviews the candidates who pass.

5

Candidate packets sent to client

Each packet holds the resume, bill rate, assessment scores and interview notes.

6

Client interview and selection

The client interviews and chooses.

We bring the talent; you choose the perfect fit.

Teams  we can help you build
Every client receives the full suite of Connext outsourcing services, enabling you to easily build and manage your offshore team

Frequently asked questions

What is sales and marketing outsourcing?
Sales and marketing outsourcing is the use of dedicated outside professionals for sales development, lead generation, campaigns, content, design and analytics work. With Connext, those professionals are recruited and employed by Connext, work in the client's CRM and marketing stack, and take direction from the client's revenue leaders.
What is the difference between an SDR and a BDR?
Companies use the terms differently. SDRs commonly qualify leads and set meetings for closers, while BDRs commonly focus on outbound prospecting into target accounts. Connext staffs both and recruits to the duties in your job description.
Which sales roles can Connext staff?
SDRs, BDRs, appointment setters, inside sales specialists, lead generation and qualification specialists, customer acquisition specialists, telemarketing staff, CRM and sales operations assistants, and sales team leaders.
Which marketing roles can Connext staff?
Performance, social media and email marketers, content marketers and creative writers, website developers, graphic artists, marketing analysts, media planners and buyers, and marketing virtual assistants.
Who owns messaging, target lists and closing?
You do. Your revenue leaders own the ideal customer profile, messaging, offers, pricing and closing, while the Connext team runs research, outreach, qualification and CRM upkeep.
How fast can a sales or marketing team start?
Connext's average time to hire is 21 days from a job description, with no upfront cost to start the search.
Where are Connext's sales and marketing teams based?
Connext runs delivery sites in the Philippines, Colombia, Mexico and India, and employs each team there as employer of record. Availability depends on the role and location.
How does Connext recruit for these roles?
Six steps, and four of them happen before you see anyone. Connext and your team align on the job description, applicants are screened with AI-enabled tools, candidates complete assessments, and a Connext Operations Manager interviews whoever passes. You then receive a packet with the resume, bill rate, assessment scores and interview notes, and you interview and choose.
Who employs the sales and marketing team?
Connext does. We employ in-country through an employer-of-record structure that covers payroll, benefits and local compliance. Country-specific managers handle attendance, quality and coaching, and Connext runs quality audits, evaluations and feedback loops.
How do the sales and marketing people work together?
Marketing builds attention and sales converts it, and the handoff is where leads are lost. A Connext marketing specialist and a Connext SDR can work in the same CRM, against the same reporting, so a lead is researched, followed up and reported on the same way every time. Your revenue leaders decide the targets and the definitions.

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